Anna Machata

I build products and the systems behind them.

(01)   About

I've spent my career making complicated things work together.

At Electronic Arts I was a game designer on The Sims 4, where I designed and shipped 30+ features across four expansions to 85M+ players. Then I led product at multiple venture-backed startups.

Now I'm building software through Euphoria Labs: my own apps, plus product and engineering work for clients. Recently that meant turning one company's fragmented CRM, marketplace, and onboarding into a single product, and continuing to shape it with their team to push further into agentic and automated operational workflows.

(02)   Previous work
The Sims 4 (Maxis / Electronic Arts) Designed and implemented 30+ features across four expansions, including Romance Dynamics, the world of Innisgreen, and the Socially Awkward trait.
Sport.fun Led product as Head of Product, rebuilding rewards and pack-opening experiences to give players more choice and make progression easier to follow.
Roofer.com Built and launched Roofer AI, a roof image-analysis tool that saved sales representatives 15–30 minutes per property.
(03)   Current work

Euphoria Labs.

I build my own products and take on product and engineering work for clients through Euphoria Labs. That work runs from defining workflows with leadership to creating the design system to building across frontend and backend with my multi-agent build system.

(04)   Contact

Let's talk.

anna@annamachata.com
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© 2026 Anna Machata Austin, TX