(01) About
I've spent my career designing systems that stick.
At Electronic Arts I was a game designer on The Sims 4, where I designed and shipped 30+ features across four releases to 85M+ players. Then I led product at multiple venture-backed consumer startups.
Now I'm taking my love for consumer tech and systems design to the next level with my own AI-driven app studio, Euphoria Labs.
(02) Past Work
The Sims 4 (Maxis / Electronic Arts)
Shipped 30+ features across four expansions, including the Romance Dynamics system, the world of Innisgreen, and the Socially Awkward trait. 85M+ players.
Sport.fun
Led product and design as Head of Product; rebuilt the reward and pack-opening systems that drove daily return.
roofer.com
Served as fractional CPO shipping product design for a home-services marketplace.
(03) Building now
Euphoria Labs.
A new app studio powered by an agent factory - we find app markets ripe for disruption and ship the products that take them. First product: GLOW, built for how women actually quit nicotine. More soon.